EMAIL: s.arts@me.com
PHONE: 408-458-6316

 

Case Studies

How will Bella Vista Communications help your company improve message reach and effectiveness? The real answer is by understanding your specific business needs. Each engagement is different and requires a unique solution. Below are four examples of our successful approach, methodology and results for selected clients (case studies are a result of partnership with Slider & Associates).

Stretch · Solarflare Communications · Socket · Norwood Systems

 

STRETCH

Company
Stretch Inc. delivers a family of software-configurable processors, the first to embed programmable logic within the processor.

Goals
Create awareness and brand identity as the company Extending the Possibilities in the semiconductor industry.
Position Stretch as an emerging and credible leader in the processor marketplace that is delivering a new and flexible way to design semiconductor applications with higher performance and reduced time-to-market.

Challenges
Stretch needed to truly differentiate its product offering from the competition while not being defined as part of the reconfigurable market, quite an undertaking.
The challenge was to garner press and analyst coverage without customer references.

Strategies
Establish relationships with the most influential press and analysts in this segment of the semiconductor industry and leverage trade show presence in order to provide media with valuable face time and offer up executive interviews and accessibility.

Cost Effective Results
By courting the right media at the Embedded Systems Conference, Stretch had enormous media success not only in quantity of coverage, but quality of message content as well. Coverage highlights: Linley Group & In-Stat MDR reports and newsletters, EE Times, EDN, Electronic Design, Embedded Computing Design, Electronic Business, ECN,C/NET, Semiconductor Times, The Mercury News Stretch was also selected Hot Start-Up of the Quarter by Semiconductor Times.

SOLARFLARE

Company
Solarflare is a leading silicon vendor delivering Ethernet products that enable the rapid adoption of 10Gigabit for data center and enterprise networks.

Goals
The goal was to position Solarflare as the industry leader for 10GbE silicon while at the same time accelerating market demand for 10Gigabit Ethernet by creating visibility of the company and products with target audiences. PR was focused on demonstrating the company’s long-term viability as well as supporting sales and future funding.

Challenges
PR was given some extremely short time lines in order to garner press and analyst coverage prior to the approval of the 10GBASE-T standard. In addition to the urgency of gaining exposure and acceptance, PR was being asked to show that 10GbE was ready for market implementation with NO customer references.

Strategies
Coming out of the gate quickly was key to demonstrate that Solarflare had the most comprehensive 10GbE silicon solutions by leveraging the details of the merger with Level 5 Networks. In order to establish industry leadership, PR leveraged existing as well as new press and analyst relationships by strategically announcing10GBASE-T standard milestone. PR also conducted individual briefings about new product news, hosted an executive leadership dinner and kept an ongoing communications calendar packed with activity. Also important was educating the target market through a well conceived contributed article program as well as speaking at key industry forums.

Cost Effective Results
Solarflare gained some amazing coverage and exposure in the following publications: EE Times, Linley Group, Light Reading, The 451, Computerworld, Dow Jones VentureWire, DataMonitor/Computerwire, BusinessWeekly UK, ElectronicsWeekly UK, Orange County Register, Network Systems Designline, Analogzone, Network World, Electronic Design, EDN, Embedded Systems, Network Systems Designline
Key speaking opportunities: Interop – May ’06, Linley seminars – May and July ‘07

SOCKET

Company
Socket Communications provides connection products for Windows-powered handheld computers, including Bluetooth cards, wireless LAN cards, digital phone cards, 56K modem cards, and Ethernet cards. Socket also provides bar code scanning products and peripheral connection serial cards for laptops and other mobile devices.

Goals
Create new key messages and positioning to revitalize established, public, mobile connectivity company.

Challenges
Niche product line and a company not familiar with marketing or leveraging partnerships.

Strategies
Create first-ever integrated marketing program to drive traffic to web site, educate channel partners about marketing programs and establish buzz through PR efforts.

Cost Effective Results
Participated in creation of new messaging for company.
Co-produced dynamic online Remote Possibilities program, which increased website traffic.
Educated press/analysts on Socket products with in-person tour, ongoing communications and article placement.
Implemented successful product review program.
Press coverage highlights included: New York Times, The Mercury News, US News and World Report, MSNBC, CNET, Entrepreneur, Wireless Week, InfoWorld, EDN, Light Reading, PC World, ZDNet

NORWOOD SYSTEMS

Company
Norwood Systems was founded in late 1999 to become the market leader in PAN-based wireless office networks for voice and data. The company's current product set, EnterpriseMobility, delivers an office network for the wireless generation.

Goals
Norwood is a UK company. PR’s mandate was to create awareness in the US as a market leader in system connectivity software for short-range, wireless office networks for voice and data.

Challenges
PR was again in a time crunch having only three weeks to make the biggest splash possible with the company’s initial launch at the Comnet trade show. In addition to having to hustle for the initial launch, what made things even more difficult was the fact that there were no beta customer references to draw upon for comment.

Strategies
Leveraging the Comnet trade show was key to getting results and leveraging the timeliness of the event. PR put together a guerilla media and analyst launch for the pre-registered trade show press and analyst communities and catered pitches and approach to each individual.

Cost Effective Results
PR received rave reviews from Norwood’s executive staff on the content and quality of the initial company and product launch. PR was able to pitch and book 12 analyst briefings, 23 press briefings all of which resulted in 15 total media hits. Based largely on PR’s efforts, Norwood was also the Grand Prize Winner of the ComNet 2001 Most Innovative New Product Award and also recipient of the Most Innovative Product Achievement Award in the Wireless Category. Among the press coverage was an entire column by the editor-in-chief of Network World devoted to Norwood.